Plush + Oak Founder Courtney Buhler Secures Deal on Dragons’ Den: Ergonomic Spa Beds Poised for Global Expansion
March 7, 2025 – [Edmonton, AB, Canada] – In a high-stakes pitch on CBC’s Dragons’ Den, Courtney Buhler, founder and CEO of Plush + Oak, captivated the Dragons with her revolutionary ergonomic spa beds, leading to an exciting deal with renowned entrepreneur Michelle Romanow. The agreement aims to propel Plush + Oak’s innovative spa furniture to a global audience within the next 24 months.
Plush + Oak’s globally patented spa beds are designed specifically for lash, brow, medi-spa, facial treatments, and more. The beds combine luxurious comfort with advanced ergonomic support, prioritizing the health and well-being of both clients and artists. Buhler’s presentation highlighted how the unique design of the beds allows artists to work comfortably for extended periods while offering unmatched comfort to clients during long beauty treatments.
In a rare move, Dragons Michelle Romanow and Manjit Minhas stepped down from their chairs to personally experience the Plush + Oak beds. Both were visibly impressed by the immediate comfort and support provided by the beds’ ergonomic design. “It’s something I’ve never thought of… the bed,” Minhas remarked “it really takes the pressure off your back because it’s not flat, I could definitely take a nap!”
“I really see how this is more comfortable for practitioners” Michele said.
Romanow, known for her savvy investments in e-commerce and product innovation, saw the potential for Plush + Oak to disrupt the spa and salon industry on a global scale. After a thoughtful exchange, she offered a deal that will not only provide capital but also leverage her extensive network and expertise to scale Plush + Oak internationally.
For Buhler, the partnership with Romanow marks a pivotal moment in her entrepreneurial journey. “We’ve built a strong foundation in North America, and now, with Michelle’s support, we’re ready to introduce our ergonomic spa beds to salons, spas, and medi-clinics around the world. It’s an exhilarating next step for Plush + Oak,” she said.
With this new partnership, Plush + Oak is poised to expand its manufacturing capabilities, explore new distribution channels, and enhance its marketing strategies to reach untapped markets across Europe, Asia, and beyond. The company’s vision is to set a new global standard for comfort and ergonomics in the beauty and wellness industry.
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